{"id":2217,"date":"2025-12-20T18:21:26","date_gmt":"2025-12-20T17:21:26","guid":{"rendered":"https:\/\/www.pozeraczksiazek.pl\/?p=2217"},"modified":"2025-12-20T18:21:26","modified_gmt":"2025-12-20T17:21:26","slug":"ferrari","status":"publish","type":"post","link":"https:\/\/www.pozeraczksiazek.pl\/?p=2217","title":{"rendered":"Ferrari"},"content":{"rendered":"\n<p>Czy Ferrari to firma motoryzacyjna? Wi\u0119kszo\u015b\u0107 z nas odpowie: tak, oczywi\u015bcie &#8211; firma z logo Cavallino Rampante to wr\u0119cz symbol motoryzacji.<br><br>Ale prezes Benedetto Vigna ma inn\u0105 wizj\u0119: \u201e<em>Nie jeste\u015bmy firm\u0105 samochodow\u0105. Jeste\u015bmy mark\u0105 luksusow\u0105, kt\u00f3ra przy okazji produkuje samochody<\/em>\u201d.<br><br>W epoce, gdy wi\u0119kszo\u015b\u0107 firm \u015bciga si\u0119 o wi\u0119ksz\u0105 skal\u0119, Ferrari robi odwrotnie. W latach 2020\u20132024 sprzeda\u0142o mniej ni\u017c 60 tys. aut, \u015brednio po 450 tys. USD. Toyota w tym samym czasie sprzeda\u0142a 52 mln samochod\u00f3w (32 tys. USD\/szt.), GM \u2013 prawie 30 mln (51 tys. USD\/szt.).<br><br>A mar\u017ce? Ferrari \u2013 23%, Toyota i GM \u2013 poni\u017cej 6%. I do tego wzrost kursu akcji (symboliczny ticker: RACE) o prawie 900% w ci\u0105gu 10 lat od debiutu na NYSE. To po prostu inne, bez warto\u015bciowania, podej\u015bcie do tego samego biznesu.<br><br>Klucz tkwi w dewizie legendarnego za\u0142o\u017cyciela, Enzo Ferrariego: \u201e<em>Zawsze dostarczaj o jeden samoch\u00f3d mniej, ni\u017c chce kupi\u0107 rynek<\/em>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Czy Ferrari to firma motoryzacyjna? Wi\u0119kszo\u015b\u0107 z nas odpowie: tak, oczywi\u015bcie &#8211; firma z logo Cavallino Rampante to wr\u0119cz symbol motoryzacji. Ale prezes Benedetto Vigna ma inn\u0105 wizj\u0119: \u201eNie jeste\u015bmy firm\u0105 samochodow\u0105. Jeste\u015bmy mark\u0105 luksusow\u0105, kt\u00f3ra przy okazji produkuje samochody\u201d. W epoce, gdy wi\u0119kszo\u015b\u0107 firm \u015bciga si\u0119 o wi\u0119ksz\u0105 skal\u0119, Ferrari robi odwrotnie. W latach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,23,18],"tags":[],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznes","category-motoryzacja","category-punkt-widzenia"],"_links":{"self":[{"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2217"}],"version-history":[{"count":1,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/posts\/2217\/revisions"}],"predecessor-version":[{"id":2219,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/posts\/2217\/revisions\/2219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pozeraczksiazek.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}